The $147,000 VSL Framework

Hey there,

It’s Matteo from Conquered Leads.

Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)

In today’s newsletter, we will go over:

• Actionable Tip Of The Day

• Website Template Optimized For Cold Email

• A bunch of good resources about cold email

If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

Actionable Tip Of The Day

A VSL will literally 3x your cold email results.

A good VSL will 10x your cold email results.

It is important that you take the time to make a good VSL.

Spoiler Alert - your VSL doesn’t have to be too complicated

Top Links Of The Week

• How to Write A Cold Email Script In 9 Minutes (link)

• Why Is Cold Email The Best Way To Generate Leads (link)

• How To Setup A Cold Email Infrastructure That Books 30 Calls Per Month From Step 1-100 (link)

Deep Dive

What if I told you there’s a magic pill for booking more sales calls for your marketing agency? Hi, I’m Mato from Conquered Leads, and today I’m sharing the VSL framework that helped me book 97 sales calls. This framework is a game-changer for converting cold traffic into booked calls. Let’s dive into why a Video Sales Letter (VSL) is crucial and how you can create one that drives results.

Why a VSL is Essential

A VSL, or Video Sales Letter, is a powerful tool designed to book calls rather than sell your service directly. The primary goal is to get prospects to schedule a call with you. Many agency owners mistakenly try to sell their services in the VSL, but the focus should be on getting the call booked.

Having a VSL on your landing page builds trust, especially when dealing with cold traffic. When prospects receive a cold email, they often search for your domain. A VSL with your face on it reassures them that you are genuine and not a scammer. This personal touch can significantly boost your conversion rates.

The VSL Framework

1. Introduction and Offer

   • Start by introducing yourself and your business.

   • Clearly state your offer, focusing on the results you can achieve for the prospect. For example, “Hi, I’m Mato from Bandon Marketing. We help eCommerce brands increase their revenue by 30% with our high-converting DTC emails.”

2. Why Your Offer Works

   • Explain why your offer is effective. For instance, “Our offer works because we focus on landing in the inbox instead of the spam folder.”

3. What Sets You Apart

   • Highlight what makes your service unique compared to competitors. “What separates us from others is our meticulous attention to email deliverability, ensuring your messages land in the inbox.”

4. Identify Common Failures

   • Address the primary reason why others fail in your service area. “The number one reason why people fail with email marketing is that they don’t clean their email lists regularly.”

5. Why Clients Choose You

   • Explain why clients come to you for solutions. “eCommerce brands come to us because we clean our email lists every second day to maintain high deliverability.”

6. Case Studies

   • Share brief, impactful case studies. For example, “We helped Michael hit $100K a month, with 30% of revenue coming from email marketing. We also increased John’s email revenue from 10% to 30%, adding $50K a month.”

7. Call to Action

   • End with a clear call to action. “If you’re an eCommerce brand looking to boost your revenue through email marketing, book a free call below.”

Tips for Creating Your VSL

• Keep it Short: Aim for 2-5 minutes. Long, highly edited videos can overwhelm prospects and seem disingenuous.

• Minimal Editing: Avoid extensive edits and presentations. A simple, straightforward video is more effective.

• Be Genuine: Speak directly to the camera and be honest about what you offer and how you can help.

Example VSL Script

“Hey, it’s Mato from Bandon Marketing. We help eCommerce brands increase their revenue by 30% with our high-converting DTC emails. Our offer works so well because we focus on landing in the inbox instead of the spam folder. What separates us from our competitors is our commitment to email deliverability. The number one reason people fail with email marketing is that they don’t clean their lists regularly. eCommerce brands come to us because we clean our lists every second day to ensure high deliverability. We helped Michael hit $100K a month, with 30% of that from email marketing. If you’re looking to increase your revenue through email, book a free call below.”

This framework has booked me 97 sales calls, and it can do the same for you. Implement these strategies to see a significant boost in your cold email campaigns. Thank you for reading, and I hope you found this deep dive valuable.

How I Can Help

1. If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

2. If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)

3. I have a ton of free videos on my YouTube Channel (link)