- The Lead Gen Letter
- Posts
- 78 Sales Calls Booked in 30 Days with Cold Email
Hey there,
It’s Matteo from Conquered Leads.
Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)
In today’s newsletter, we will go over:
Actionable Tip Of The Day
How to start making money online
A bunch of good resources about cold email
If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)
Actionable Tip Of The Day
Just start cold emailing.
Don’t overthink it.
Worst case, you won’t get as good results as you think.
And that’s okay.
You were going to spend that on ads, or content anyways.
Top Links Of The Week
How I Booked 78 Sales Calls in 30 Days Using Cold Email
In this article, I’ll share the exact strategies and scripts that helped me book 78 sales calls in just 30 days using cold email. Whether you're new to cold emailing or looking to improve your results, these tips will provide valuable insights to boost your lead generation efforts.
Step 1: Crafting the Perfect Subject Line
Your subject line is your first impression. It must be catchy enough to get your email opened but not too salesy. Aim for a subject line that piques curiosity and is relevant to your audience. Examples include "Quick question, [First Name]?" or "Thoughts on this, [First Name]?" Keep it short, simple, and to the point. For instance, if you're targeting e-commerce brands, you might use "TikTok Shop?" as a subject line.
Step 2: Writing an Engaging Email Body
The body of your email should be personalized and address the recipient’s pain points. Start with a personalized line like, "Hi John, I noticed that your brand is on TikTok but isn't monetizing through TikTok Shop." Follow this with a clear explanation of how you can help. For example, "We help eCommerce brands increase their sales by over 30% using our proven strategies."
Include a case study or testimonial to add credibility, such as, "We recently helped Nike increase their sales by over 100%, and we’d love to do the same for you." Ensure these case studies are easily verifiable on your website, YouTube channel, or LinkedIn to build trust.
Step 3: Adding a Compelling Call to Action
Your call to action (CTA) should be clear, inviting, and not pushy. Instead of immediately asking for a sales call, offer a valuable resource like a video tutorial or a personalized audit. For example, "Mind if I send you a quick video on how this works?" This approach lowers the barrier to entry and increases the likelihood of a positive response.
For instance, if you're running a Facebook ads agency, you might say, "I made a few ad creatives for [Company Name]. Mind if I send them over so you can test these with your current ads?" This makes it hard for the recipient to say no, increasing your chances of engagement.
Step 4: Following Up Effectively
Follow-ups are crucial. If you don’t get a response, send a follow-up email after a few days. Use a friendly, casual tone like, "Hi [First Name], just wondering if you were able to see my previous email." Reinforce your value proposition with reminders such as, "We’re seeing great results with [Client 1], [Client 2], [Client 3] and believe we can achieve similar results for you."
Continue following up with different angles and touchpoints without being too persistent. Personalize your follow-ups by referencing something specific about the recipient, like their dog if you saw it on their Instagram.
Bonus Tip: Multi-Channel Follow-Ups
To maximize your chances of a response, follow up on other channels. Send an SMS, connect on LinkedIn, or even warm-call them if you have their phone number. A quick call can achieve more in 30 seconds than several back-and-forth emails. Engage with them on social media by liking and commenting on their posts to increase your visibility.
By implementing these steps, you can significantly improve your cold email strategy and start booking more sales calls. If you want personalized advice on setting up your cold email system, feel free to reach out. Let’s discuss how we can tailor these strategies to your business to drive high-quality leads.
For more tips on lead generation, don't forget to like, subscribe, and hit the notification bell on my YouTube channel. Check out my related videos for further insights. See you in the next newsletter!
How I Can Help
If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)
If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)
I have a ton of free videos on my YouTube Channel (link)
ReviewPlease rate on a scale of 1-5 |