The Best Cold Email Campaign Settings (Smartlead)

Hey there,

It’s Matteo from Conquered Leads.

Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)

In today’s newsletter, we will go over:

• Actionable Tip Of The Day

• The Best Cold Email Campaign Settings (Smartlead)

• A bunch of good resources about cold email

If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

Actionable Tip Of The Day

Copy and paste me to save you headaches.

Top Links Of The Week

• How to Write A Cold Email Script In 9 Minutes (link)

• Why Is Cold Email The Best Way To Generate Leads (link)

• How To Setup A Cold Email Infrastructure That Books 30 Calls Per Month From Step 1-100 (link)

Deep Dive

If you're diving into cold email campaigns, fine-tuning your Smart Lead settings can make all the difference. This guide will help you set up your campaigns for optimal performance, ensuring your emails land in the inbox and get the attention they deserve.

Importing and Mapping Your Lead List

First, import your lead list into Smart Lead. Ensure that you’re not reaching out to the same prospect twice by checking the appropriate option. Map out your CSV fields correctly: first name, last name, LinkedIn profile, organization, company name, location, title, email, and website. This ensures that your personalization tokens pull the correct data.

Setting Up Your Campaign Schedule

When scheduling your campaign, it's essential to consider the time zone of your target audience. For campaigns targeting the USA, use Eastern Standard Time (EST) as your base. Schedule emails from 9:03 AM to 5:07 PM to avoid spam filters. Sending emails at exact times like 9:00 AM can appear automated and increase the risk of landing in the spam folder.

For best results, spread out your emails. Send one every 20 minutes if you’re aiming for 20 emails a day per account. This helps maintain consistent deliverability. While you can shorten this interval if you're pressed for time, spreading out emails over a longer period is generally better.

Optimizing Email Settings

Head over to the settings section to fine-tune your email delivery:

1. Stop Sending on Reply: Enable this to prevent sending follow-up emails once a lead has replied.

2. Don't Track Opens or Clicks: Recent deliverability challenges suggest avoiding open and click tracking. Stick to plain text to improve your chances of landing in the inbox.

3. Follow-Up Strategy: Use 100% new leads if you have a large list. For smaller lists, a mix of 50% follow-ups and 50% new leads ensures consistent engagement.

4. Company-Level Auto Pause: Enable this to stop sending emails to a company if anyone from that company replies. This prevents multiple emails from hitting the same organization.

5. Enhanced Email Sending and Delivery: Utilize Smart Lead’s advanced features to match emails by provider (e.g., Gmail to Gmail, Outlook to Outlook). This improves deliverability.

6. AI Categorization: Use Smart Lead’s AI to categorize responses. Suggested categories include Interested, Meeting Request, Not Interested, Wrong Person, and Out of Office. Ignore auto-categorized out-of-office replies as they don’t represent genuine engagement.

Spam Checker and Readability

Before launching your campaign, use Smart Lead’s spam checker. Avoid spam-triggering words like "unsubscribe" and use alternatives like "reply and I'll vanish" to mitigate risks. Keep your emails short and straightforward, avoiding excessive punctuation and all-caps text.

Conclusion

By carefully setting up your Smart Lead account and optimizing your email settings, you can significantly enhance your cold email campaign's effectiveness. Remember, the key to success in cold emailing lies in personalization, strategic scheduling, and staying ahead of spam filters. Implement these settings and watch your campaign performance soar.

Stay tuned for more insights in our series on end-to-end cold email campaign creation. If you found this guide helpful, start implementing these strategies today and see the difference in your outreach efforts.

How I Can Help

1. If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

2. If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)

3. I have a ton of free videos on my YouTube Channel (link)