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- The Brutal Truth on Market Saturation
Hey there,
It’s Matteo from Conquered Leads.
Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)
In today’s newsletter, we will go over:
Actionable Tip Of The Day
The Brutal Truth on Market Saturation
A bunch of good resources about cold email
If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)
Actionable Tip Of The Day
Market saturation is a real thing.
Adapt or die.
You need to remove that ego of doing things traditionally and pivot when necessary.
Top Links Of The Week
Deep Dive
Is Social Media Marketing Agency (SMMA) saturated? This is a question I get asked frequently. In this deep dive, I'm going to give you the brutally honest truth based on my own experience. Let's cut through the fluff and get straight to the facts.
My SMMA Journey
I started my SMMA journey 19 months ago. I’ve been full-time in this space, running two marketing agencies: a real estate lead generation agency and a cold email agency. Despite what many gurus claim, it’s not as easy as it looks.
The Hard Reality
First off, SMMA is far from easy. Gurus often paint a rosy picture, promising that you can make $10K a month with minimal effort. They sell you the dream of learning one skill in an hour and magically landing high-paying clients. The reality? It’s much tougher.
Many of these case studies are twisted. For instance, they might showcase someone who went from zero to $10K in a month. What they don’t tell you is that this person probably had prior experience in a related field. Don’t believe everything you see.
Volume Negates Luck
One crucial lesson I’ve learned is that volume negates luck. This means that if you do enough volume, whether it's outreach, ad spend, or content creation, you will get results. Sending a hundred DMs and expecting success is unrealistic. You need to send thousands, even millions of emails or DMs to see significant results.
Stick to It Long Enough
Most people give up too soon. SMMA requires persistent, hard work over a long period. You’ll face rejections, failed sales calls, and unresponsive leads. It’s essential to stick with it for at least six months to a year to see any real progress. Most people quit after a couple of months, which is why they fail.
Avoid Shiny Object Syndrome
Shiny object syndrome is a common pitfall. It’s tempting to jump from one business model to another, hoping to find a quick path to success. Whether it’s drop shipping, growth hacking, or some new trend, switching constantly will only slow you down. Stick to one thing, refine your approach, and you’ll achieve better results.
Learn from Your Mistakes
Making mistakes is part of the process. Whether it’s botching a sales call or a cold email campaign, the key is to learn and adapt. Everyone makes mistakes, even the most successful entrepreneurs. What sets them apart is their ability to learn from those mistakes and keep pushing forward.
Discipline and Mindset
You know what you need to do: send more outreach, create more content, and run more ads. The challenge is having the discipline to do it consistently. Procrastination and consuming too much educational content can trick you into feeling productive without actually doing the work.
Eliminate Bad Habits
Bad habits like playing video games or mindlessly scrolling through social media can hinder your progress. Focus on productive activities and create an environment conducive to work. Limit distractions and stay committed to your goals.
Invest in Mentors and Courses
While it’s possible to learn everything on your own, investing in mentors and courses can fast-track your success. Not all gurus are scammers. Many provide genuine value and can help you avoid common pitfalls. Recognize that there are people more knowledgeable than you and learn from them.
Final Thoughts
SMMA is not saturated, but it is challenging. The key to success is persistence, high-volume outreach, and continuous learning. If I were to start over, I’d consider working for an agency first to build foundational skills before launching my own. This approach allows you to gain valuable experience and avoid the steep learning curve of starting from scratch.
Remember, success in SMMA—or any business—requires hard work, dedication, and the willingness to learn from your mistakes. Stick with it, and you’ll eventually see the results you’re aiming for.
How I Can Help
If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)
If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)
I have a ton of free videos on my YouTube Channel (link)
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