How To Create Video Testimonials That 2-5x your Business

The perfect framework for video testimonials is...

Hey there,

It’s Matteo from Conquered Leads.

Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)

In today’s newsletter, we will go over:

  • Actionable Tip Of The Day

  • How To Create Video Testimonials That 2-5x your Business

  • A bunch of good resources about cold email

If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

Actionable Tip Of The Day

Video testimonials help clients get over the line.

They dramatically increase your close rate.

But it is very important that you get it right.

People can see right through the testimonial if it looks fake or it isn’t positioned well.

Make sure you spend the time to make it as high converting as possible.

  • How to Write A Cold Email Script In 9 Minutes (link)

  • Why Is Cold Email The Best Way To Generate Leads (link)

  • How To Setup A Cold Email Infrastructure That Books 30 Calls Per Month From Step 1-100 (link)

Deep Dive

Imagine having a single asset that could 2 to 5x your business in just 30 days. That asset is video testimonials. Hi, I’m Mato from Conquer Leads, and today I’m going to share how leveraging video testimonials can transform your business.

What are Video Testimonials?

Video testimonials are exactly what they sound like—testimonials in video form. They feature clients or customers sharing their experiences with your service, offering powerful vouching for your business. These testimonials provide an authentic voice that resonates with potential clients, building trust and credibility.

Why Use Video Testimonials?

  1. Trust Factor: Trust is a significant barrier in customer acquisition. If you're comparing two service providers, one with video testimonials and one without, you'll likely choose the one with video testimonials. They demonstrate real, tangible results and provide a face to the success stories.

  2. Authenticity: Written testimonials can be easily faked. Video testimonials, however, are much harder to fabricate, especially if the client has an online presence. This authenticity reassures potential clients that the testimonials are genuine.

How to Set Up Effective Video Testimonials

Here’s a straightforward framework for creating compelling video testimonials:

1. Landscape Mode

Always shoot in landscape mode. This ensures the video looks professional and is easy to view on various devices, especially laptops.

2. Phone Selfie

A simple phone selfie can work well, especially with a good camera and microphone. The more organic and less edited the video, the more authentic it appears.

3. Good Lighting

Ensure the video is well-lit. Avoid dark, shadowy spaces. Good lighting helps make the video clear and professional.

4. Clear Audio

A good microphone is essential. Poor audio quality can ruin an otherwise great testimonial. Make sure there is no background noise to distract from the message.

The Framework for Video Testimonials

1. Background Information

Ask the client to introduce themselves, their company, and the service provided. For example, "Hi, I'm Mato Banson from Conquer Leads. We specialize in cold email B2B lead generation."

2. Tangible Results

Have the client share specific results they achieved while working with you. For instance, "We made $10K in 90 days working with Mato."

3. Additional Opportunities

Ask about other benefits they experienced, such as signing new clients or receiving referrals, showing how your service impacted their business beyond the primary results.

4. Surprising Elements

Get the client to talk about what surprised them the most about your service. This could be the speed of results, the quality of leads, or any other unexpected positive outcomes.

5. Addressing Skeptics

Have the client address potential skeptics. "If you’re on the fence about working with XYZ Company, just do it. The results speak for themselves."

Minimal Editing

Keep the editing minimal. The goal is to present a genuine testimonial, not a heavily produced commercial. Simple captions and cutting out stutters or long pauses are enough.


Using video testimonials can significantly boost your business by providing authentic, trustworthy endorsements from satisfied clients. By following this framework, you can create powerful testimonials that resonate with potential clients and drive growth. Implement these strategies, and watch your business transform.

I hope you found this deep dive valuable. If you have any questions or need further assistance, feel free to reach out.

How I Can Help

  1. If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

  2. If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)

  3. I have a ton of free videos on my YouTube Channel (link)


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