How To Define Your ICP (Ideal Client Profile)

Without this you are screwed

Hey there,

It’s Matteo from Conquered Leads.

Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)

In today’s newsletter, we will go over:

  • Actionable Tip Of The Day

  • How To Define Your ICP (Ideal Client Profile)

  • A bunch of good resources about cold email

If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

Actionable Tip Of The Day

Define your ICP very well and you will build a targeted lead list.

  • How to Write A Cold Email Script In 9 Minutes (link)

  • Why Is Cold Email The Best Way To Generate Leads (link)

  • How To Setup A Cold Email Infrastructure That Books 30 Calls Per Month From Step 1-100 (link)

Deep Dive

Welcome back to the series on launching a successful cold email campaign. Today, we dive into defining your Ideal Client Profile (ICP), a crucial step for targeting the right audience. An ICP is a detailed description of the perfect company and the key decision-makers within that company who would benefit most from your products or services.

What is an ICP?

An ICP is a well-defined understanding of your ideal customer, encompassing a range of attributes common to your perfect client. It includes company characteristics like location, employee count, industry, and the technologies they use, as well as personal attributes of key decision-makers such as job title and location.

Key Factors to Define Your ICP

1. Company Attributes:

  • Location: Identify where your ideal clients are based. Focus on regions relevant to your business, such as English-speaking countries (USA, Canada, UK, Australia, New Zealand) for global reach or specific states for local targeting.

  • Employee Count: This is a more reliable indicator than revenue. Define your target by the number of employees to ensure accuracy.

  • Industry: Specify the industries your ideal clients belong to. For example, clothing brands fall under the apparel and fashion industry, while car resellers are in the automotive industry.

  • Technologies: List the technologies your target companies use. For example, e-commerce brands might use platforms like Shopify or BigCommerce.

  • Keywords: Identify keywords that match your client's website or SEO description, such as "SEO" for SEO agencies or "beauty" and "makeup" for beauty e-commerce brands.

2. People Attributes:

  • Job Title: Target decision-makers within the company who have the authority to make financial decisions. Common titles include Founder, Owner, CEO, CMO, Marketing Manager, and VP of Marketing.

  • Location: Ensure the location of key decision-makers aligns with your target regions.

Steps to Define Your ICP

  1. Identify Industry and Location:

    • Determine the industry and geographic location of your ideal clients.

    • Ensure compliance with regional laws like GDPR for Europe or CAN-SPAM for the US.

  2. Determine Company Size:

    • Use employee count as a filter to target companies of the right size for your services.

    • General standards: 1-10 employees ($30K/month), 11-20 employees ($30K-$100K/month), 21-50 employees (~$100K-$1M/month), 51+ employees (>$1M/month).

  3. Analyze Technologies Used:

    • Identify the platforms and tools your target companies use, such as Shopify for e-commerce or Klaviyo for email marketing.

  4. Check for Hiring Needs:

    • Look for companies hiring for roles related to your service. Tailor your outreach to address these needs.

  5. Target Decision Makers:

    • Ensure your outreach is directed at individuals who can make purchasing decisions, such as CEOs or Marketing Managers.

Final Thoughts

Defining your ICP accurately is the foundation of a successful cold email campaign. It helps you target the right audience, ensuring higher engagement and conversion rates. By following these steps, you can streamline your outreach and maximize your campaign’s effectiveness.

Stay tuned for the next part of the series, where we'll cover building your email lists and writing compelling email copy. Happy targeting!

How I Can Help

  1. If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

  2. If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)

  3. I have a ton of free videos on my YouTube Channel (link)


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