Get Any B2B Meeting To Show Up (My System)

Increase your show up rates by doing this

Author

Matteo Banzon
July 26, 2024

Hey there,

It’s Matteo from Conquered Leads.

Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)

In today’s newsletter, we will go over:

  • Actionable Tip Of The Day

  • Get Any B2B Meeting To Show Up (My System)

  • A bunch of good resources about cold email

If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

Actionable Tip Of The Day

You need to track everything.

If you are booking calls and they aren’t showing up, there’s no point.

You think your close rate sucks but really its your show up rate.

  • How to Write A Cold Email Script In 9 Minutes (link)

  • Why Is Cold Email The Best Way To Generate Leads (link)

  • How To Setup A Cold Email Infrastructure That Books 30 Calls Per Month From Step 1-100 (link)

Deep Dive

Ensuring high attendance rates for B2B sales calls is crucial. I’ve developed a system that consistently gets me a 70-80% show-up rate, up from 30-40%. Here’s a detailed guide on how you can achieve similar results.

Key Factors to Increase Show-Up Rates

There are six critical factors: status, calendar settings, pre-qualifying questions, thanks page, reminders, and related gains. Let’s dive into each.

Status

Status refers to how prospects perceive you before the meeting. If they’re cold prospects who’ve never heard of you, the show rate will be lower. However, if they’re inbound leads who have been nurtured through your content, the show rate will be significantly higher. To improve this, focus on warming up prospects before booking the meeting.

Calendar Settings

I use GoHighLevel’s calendar because it integrates well with my other tools and allows for personalized reminders using my company’s phone number. Here’s how to set it up:

  • Calendar Name: Include your company name and an emoji to make it stand out.

  • Description: Briefly describe what the meeting will cover, ensuring they remember why they booked.

  • Availability: Set your availability around your schedule. I book my deep work hours and take calls after.

  • Meeting Interval: I prefer 30-minute intervals.

  • Minimum Scheduling Notice: Set at least 4 hours to avoid last-minute surprises.

  • Date Range: Up to 10 days to keep prospects warm.

  • Buffer Time: 15 minutes before and after each meeting to avoid back-to-back bookings.

Pre-Qualifying Questions

Include questions in your booking form to ensure quality leads and higher show rates:

  • Full Name, Email, Phone Number: Essential for reminders.

  • Website URL: To weed out freelancers and non-serious prospects.

  • Current Monthly Revenue: To ensure they meet your minimum criteria.

  • Price Acknowledgement: Include your pricing to set clear expectations.

  • Familiarity with Content: Helps tailor the call based on their knowledge of your services.

  • Ideal Outcome of the Call: Sets a clear agenda and expectation.

Thanks Page

A well-crafted thank-you page can double your show rates. Here’s what to include:

  • Confirmation Video: Explain what will happen during the call and what they need to prepare.

  • VSSL (Video Sales Letter): Provides an overview of your services.

  • Training Videos: Optional but useful for prospects who want to delve deeper.

  • Case Studies and Social Proof: Build trust by showcasing your success stories.

  • Social Media Links: Encourage them to follow you, keeping them engaged.

Reminders

Automated reminders are key. Here’s the sequence I use with GoHighLevel:

  1. Immediate Confirmation: Email and SMS sent as soon as they book.

  2. One Day Before: Reminder email and SMS.

  3. Two Hours Before: Another set of reminders.

  4. Fifteen Minutes Before: Final reminder to ensure they don’t forget.

Include the thank-you page link in every reminder to reinforce its importance.

  • Pre-Call Follow-Up: Call your leads a day before or the morning of the call to confirm their attendance.

  • High-Quality Content: Ensure your content across all platforms is high quality and engaging.

  • Social Media Presence: Be active on LinkedIn, Twitter, and other platforms to keep prospects engaged.

By implementing these strategies, you can significantly increase your B2B meeting show-up rates. This system has worked wonders for me, and I’m confident it can do the same for you. Happy selling!

How I Can Help

  1. If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

  2. If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)

  3. I have a ton of free videos on my YouTube Channel (link)