Post Content or Stay Broke!

Posting content is the best thing you can do for you b2b service business.

Hey there,

It’s Matteo from Conquered Leads.

Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)

In today’s newsletter, we will go over:

  • Actionable Tip Of The Day

  • Post Content or Stay Broke!

  • A bunch of good resources about cold email

If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

Actionable Tip Of The Day

I’m going to make this quick and straight to the point.

You have to post content otherwise your competitors who will, will take your clients.

That is the game nowadays and you have to adapt.

  • How to Write A Cold Email Script In 9 Minutes (link)

  • Why Is Cold Email The Best Way To Generate Leads (link)

  • How To Setup A Cold Email Infrastructure That Books 30 Calls Per Month From Step 1-100 (link)

Deep Dive

In the competitive landscape of B2B companies and marketing agencies, one concept can exponentially increase your client acquisition: posting content. This strategy is not just a recommendation; it’s a necessity if you want to 10x your results. Here’s why content creation is crucial for your business growth.

Building Recognition and Trust

When you engage in cold outreach—whether through email, direct messages, or calls—your prospects will likely look you up online. If they find a wealth of content—case studies, training videos, testimonials—it builds instant credibility. This content acts as proof of your expertise and track record, making it more likely for prospects to book a call and eventually become paying clients.

Nurturing Leads Through Multiple Touchpoints

Content allows you to engage with leads across various platforms. After an initial email, you can follow up with Twitter, LinkedIn, or even YouTube content. Regular exposure through these channels keeps you top of mind. When prospects are ready to make a purchasing decision, they are more likely to remember and choose you.

Enhancing Email Deliverability and Response Rates

From my experience in cold email outreach, I can attest that content significantly boosts email deliverability. When recipients recognize your name from valuable content they’ve encountered, they are more likely to open and respond to your emails. This familiarity can improve your engagement rates and overall email performance.

Providing Value Beyond Initial Outreach

Content allows you to address objections and provide additional value post-outreach. For instance, if a prospect questions your pricing, you can send them a relevant case study or training video that justifies your costs. This approach not only provides immediate value but also positions you as a knowledgeable and trustworthy resource.

Differentiating Yourself from Competitors

Consider this scenario: two agencies send cold emails to a prospect looking for Facebook ad services. One agency has a robust online presence with content across LinkedIn, Twitter, Instagram, and YouTube. The other has no online presence. Who do you think the prospect will choose? The agency with content clearly stands out as more credible and established.

Getting Started with Content Creation

It's never too late to start posting content. The best time to begin is now. Start with what you have—share case studies, create short videos about your expertise, write informative posts, and be consistent. Over time, your content library will grow, and so will your credibility and client base.

In conclusion, posting content is not just an add-on; it’s a game-changer for your B2B company or marketing agency. By building trust, nurturing leads, enhancing email deliverability, providing ongoing value, and differentiating yourself from competitors, you set yourself up for success. So, take this as your sign to start creating and sharing content today. Your future clients are waiting.

How I Can Help

  1. If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

  2. If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)

  3. I have a ton of free videos on my YouTube Channel (link)


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