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- How To Send Personalized Automated Cold Emails
Hey there,
It’s Matteo from Conquered Leads.
Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)
In today’s newsletter, we will go over:
Actionable Tip Of The Day
How to start making money online
A bunch of good resources about cold email
If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)
Actionable Tip Of The Day
Watch me do everything live so that you can copy and paste exactly what I do.
Top Links Of The Week
How to Automate Cold Email Outreach for High Conversion and Scalability
Cold emailing can be incredibly effective when done right, but managing outreach, follow-ups, and personalization can be overwhelming without the right system in place. That’s where automation tools like Smartlead come in, allowing you to scale your cold email efforts while maintaining a personal touch. Here’s a deep dive into setting up an automated cold email system that will help you generate leads consistently, boost conversions, and avoid the chaos of manual follow-ups.
Step 1: Setting Up Your Smartlead Account
The first step in building an efficient cold email system is to set up your Smartlead account. Smartlead allows you to automate outreach while maintaining personalization, a key ingredient in successful cold email campaigns. Once you sign up, connect your email accounts (Google or Outlook work best) to the platform. The system integrates smoothly with your email, letting you send personalized cold emails without them landing in spam folders.
Step 2: Warming Up Your Email Accounts
Before you start sending emails at scale, it’s crucial to warm up your email accounts. Sending too many emails too quickly from a new account can trigger spam filters, which will damage your sender reputation. The Smartlead platform allows you to configure the warm-up process automatically. Start by sending 40 warm-up emails per day and gradually increase this number while keeping a 60% reply rate. Once you’re past the warm-up phase, you can adjust your settings for active campaigns by lowering the warm-up email count and ramping up your daily cold email send-outs.
Step 3: Crafting Your Cold Email Script
A good cold email script is concise, clear, and offers immediate value to your recipient. Begin with a personalized greeting, referencing something specific to the recipient’s business or industry. Follow this with a strong value proposition. For example, “We help eCommerce brands boost their email revenue by 50%—mind if I send over a quick video showing you how we can do this for your brand?”
Keep your email to 75 words or less and avoid industry jargon or filler. Each sentence should contribute to the core message—how you can provide a tangible benefit to the recipient. Remember, cold emails aren’t about showcasing your business; they’re about showing the recipient how you can solve their problem.
Step 4: Automating Follow-ups
The magic of cold emailing lies in the follow-up. People are busy, and sometimes a well-timed follow-up is all it takes to get a response. Use Smartlead’s automation tools to schedule follow-up emails at different intervals. Keep follow-ups friendly and casual: “Hey [Name], just following up on my last email. I’d love to chat with you about increasing your sales through email marketing—would a quick call tomorrow work for you?”
Automating follow-ups allows you to stay on top of potential leads without being overly pushy. Be sure to diversify your approach with each follow-up, offering different insights or case studies that further demonstrate the value you bring.
Step 5: Personalization at Scale
One of the key advantages of Smartlead is the ability to personalize at scale. Use dynamic fields like the recipient’s name, company, or industry to craft emails that feel custom-made. For instance, you can personalize your call-to-action based on the recipient’s role or business size: “We recently helped [similar company] increase their email revenue by 30%. Mind if I send you some insights on how we did it?”
This approach allows you to maintain the personal touch needed for high conversion rates, even when sending hundreds of emails per day.
Final Thoughts
The right cold email system will help you generate leads consistently without being bogged down by manual tasks. Tools like Smartlead streamline the process by automating key functions while ensuring you maintain the level of personalization needed for successful outreach. With a solid setup, effective scripts, and strategic follow-ups, you can build a cold email system that drives meetings, conversions, and long-term business growth.
How I Can Help
If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)
If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)
I have a ton of free videos on my YouTube Channel (link)