Sign Clients On Autopilot With This Cold Email Funnel

The best cold email funnel?

Author

Matteo Banzon
July 29, 2024

Hey there,

It’s Matteo from Conquered Leads.

Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)

In today’s newsletter, we will go over:

  • Actionable Tip Of The Day

  • Sign Clients On Autopilot With This Cold Email Funnel

  • A bunch of good resources about cold email

If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

Actionable Tip Of The Day

Generating leads from cold emails is more than just “Sending emails”

You have to consider everything from the offer, lead list, infrastructure, website, pre-call flow, sales, etc.

If you want the best results from cold email you need to be leveraging the whole funnel because even one wrong part can screw you over completely.

  • How to Write A Cold Email Script In 9 Minutes (link)

  • Why Is Cold Email The Best Way To Generate Leads (link)

  • How To Setup A Cold Email Infrastructure That Books 30 Calls Per Month From Step 1-100 (link)

Sign Clients on Autopilot with This Cold Email Funnel

In this deep dive, I’ll walk you through the ultimate cold email funnel for 2024. This comprehensive guide covers everything from infrastructure to post-call processes, ensuring you get the best results from your cold email campaigns. Whether you’re a seasoned marketer or just starting, this guide will help you optimize every aspect of your funnel.

1. Infrastructure

The foundation of any successful cold email campaign starts with the right infrastructure. Here’s what you need to do:

  • Buy Secondary Domains: Never send cold emails from your primary domain. If your domain gets blacklisted, it can affect your main business emails. Purchase multiple secondary domains to distribute your email sending.

  • Set Up DNS Records: Configure SPF, DKIM, DMARC, and any necessary MX records to ensure your emails are delivered and authenticated correctly.

  • Professional Email Accounts: Use Google Workspace or Outlook for your email accounts. Avoid resellers to ensure better deliverability.

  • Warming Up Accounts: Warm up your email accounts before launching your campaigns. Send 35-50 randomized emails per day with a 60% reply rate for at least two weeks.

2. Offers

Crafting the right offer is crucial. Here are four typical cold email offers:

  • Book a Call: Directly ask the prospect to schedule a call.

  • Sales Asset Offer: Ask if you can send a document showcasing your results.

  • Personalized Video: Offer to send a video explaining how you can help their business.

  • Free Work: Propose doing some free work upfront to demonstrate value.

3. Lead List

Defining your Ideal Client Profile (ICP) is essential:

  • Criteria: Determine job titles, company names, industries, technologies used, and locations.

  • Databases: Use tools like Apollo, ListKit, or in-house scrapers to gather leads.

  • Verification: Use tools like MillionVerifier or Scrubby to verify email addresses and remove invalid ones.

  • Formatting: Clean up company names and other details to ensure personalization.

4. Campaign Launch

Launch your campaigns with a well-structured sequence:

  • Email Sequence: Typically, a five-sequence email campaign works best, but you can adjust based on your industry and target audience.

  • Replies: Manage replies efficiently. For out-of-office replies, automate follow-ups for 14-21 days later. For positive replies, categorize them and trigger subsequences to follow up.

5. Website Optimization

Ensure your secondary domains redirect to a well-optimized landing page:

  • Content: Include case studies, video testimonials, and a Video Sales Letter (VSL).

  • Design: Make the landing page user-friendly and informative.

  • Direct Bookings: Make it easy for prospects to book a call directly from the website.

Optimize other areas of your business to support your cold email efforts:

  • Social Media Profiles: Maintain active and professional profiles on LinkedIn, Instagram, Facebook, Twitter, and Reddit.

  • SEO: Ensure your website and LinkedIn profile rank well in search results.

  • Content: Regularly post quality content to nurture prospects and build trust.

  • PR and Brand Awareness: Get featured in blogs, newsletters, podcasts, and videos to enhance your credibility.

7. Pre-Call and Sales Process

Once a prospect books a call, have a structured pre-call and sales process:

  • Reminders: Send email and SMS reminders at various intervals (immediately after booking, one day before, two hours before, and 15 minutes before).

  • Thank You Page: Redirect to a thank you page with a video explaining what to expect on the call and additional resources.

  • Sales Script: Use a consistent sales script to ensure you cover all necessary points and can identify areas for improvement.

By following this cold email funnel, you can automate your client acquisition process and significantly improve your results. Each element plays a critical role, and missing even one can impact your overall success. Implement these strategies to ensure your cold email campaigns are as effective as possible.

How I Can Help

  1. If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

  2. If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)

  3. I have a ton of free videos on my YouTube Channel (link)