Writing Cold Email Scripts That Convert

Hey there,

It’s Matteo from Conquered Leads.

Before you read, be sure to check out my YouTube channel, where I drop sauce just like these emails but on video form (link)

In today’s newsletter, we will go over:

• Actionable Tip Of The Day

• Writing Cold Email Scripts That Convert

• A bunch of good resources about cold email

If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

Actionable Tip Of The Day

Your scripts are not good enough unless you have have the following optimized:

• Lead list

• Offer

• CTA

Top Links Of The Week

• How to Write A Cold Email Script In 9 Minutes (link)

• Why Is Cold Email The Best Way To Generate Leads (link)

• How To Setup A Cold Email Infrastructure That Books 30 Calls Per Month From Step 1-100 (link)

Deep Dive

Welcome to the next installment of our series on launching a cold email campaign from scratch. Today, I'll walk you through live writing cold email scripts for a new campaign. This guide is designed to help you create effective cold email scripts that will engage your prospects and improve your campaign success. Let's dive in!

Setting Up Your Campaign

First, let's set up our campaign in Smart Lead. If you don't have a Smart Lead account, create one and get started. Here’s how you can do it:

1. Create a New Campaign:

   • Go to your Smart Lead account, click on "Create Campaign," and name your campaign based on your target audience, e.g., "US E-commerce Brands 3-10 Employees."

2. Import Your Lead List:

   • Upload your CSV file with your leads. Make sure to map the fields correctly: name, email, company name, etc.

Crafting the Subject Line

The subject line is your first impression, so make it count. It should be clear, relevant, and personalized. Here’s a simple formula:

• Example Subject Lines:

  • "Quick question about [Company Name]"

  • "Thoughts on [Your Service]"

  • "Connection with [Prospect's Name]"

Use Spintax to add variability:

{Quick question|Thoughts|Connection} about {your services|your business|your growth}

Writing the Cold Email Script

Next, we’ll write the email script. Keep it short, clear, and focused on the prospect.

1. Greeting and Personalization:

   • Start with a simple greeting and a personalized line.

2. Offer:

   • Your offer is 90% of the script. Make it compelling and relevant.

3. Call to Action (CTA):

   • End with a clear CTA.

Example Script:

Hi [First Name],

We help e-commerce brands like [Company Name] increase their email revenue by 50%, or you don’t pay.

Mind if I write you a quick welcome flow that you can test today?

Regards,

Matt Bans

Founder, Best Emails Agency

Reply if these emails don’t resonate with you, and I’ll stop.

Follow-Up Emails

A good follow-up sequence can make a huge difference. Here’s a simple three-email sequence:

1. First Follow-Up (Wait 4 Days):

   Hi [First Name],

   Regarding the previous email I sent, I'd be happy to write a welcome flow for [Company Name] with no strings attached. Let me know, and I'll start creating it.

   Regards,

   Matt Bans

2. Second Follow-Up (Wait 7 Days):

   Hi [First Name],

   We recently helped Gymshark increase their email revenue by 30%, resulting in an extra $200k per month. Let me know, and I'll shoot it through.

   Regards,

   Matt Bans

Final Tips

• Keep it Simple:

  • Avoid jargon and complex language. Write as if you're talking to a friend.

• No Links or Images:

  • Avoid links and images to prevent spam filters from flagging your email.

• Use Spin Tax:

  • Ensure each email is unique to improve deliverability.

By following these steps, you'll be well on your way to creating effective cold email campaigns that engage your prospects and drive results. Remember, the key is to keep it simple, personalized, and direct. Happy emailing!

How I Can Help

1. If you want me to write you a custom cold email strategy including a total of 7 scripts completely for free: (link)

2. If you are looking to get qualified sales meetings booked on your calendar, we help b2b companies fill their calendars with our High-Converting Cold Email System. (link)

3. I have a ton of free videos on my YouTube Channel (link)